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College of Business

The College of Business offers a wide range of undergraduate and postgraduate programs to build and enhance your business, management and leadership career. Our College of Business is both EQUIS and AACSB accredited. Only 1% of business schools worldwide have this double accreditation.

Vision
Our vision is to drive management education, engender student excellence, and become the College of choice in the region and beyond.
Mission
Our mission is to enhance the ability of our students and other stakeholders to become employable and entrepreneurial, help foster their own wellbeing, our Institution and the sustainable advantage of business and the UAE.

About our College of Business

You can choose from a number of different concentrations in our MBA and/or BBA programs including Finance, Accounting, Tourism and Event Management, Human Resource Management, Logistics and Supply Chain Management, Project Management, Aviation Management, Digital Marketing Communications, and Entrepreneurship and Innovation. There are also a number of new exciting specializations in the pipeline.

Our accounting and finance programs were designed in line with professional certifications from CIMA and CMA, enabling you to work toward professional certifications at the same time as gaining your bachelor degree. 

The College of Business’ MBA program provides the option of six different admission points throughout the year. This gives you a flexibility unparalleled in any other institution in the region. Along with the option to study on a part-time or full-time basis on weekends and/or weekdays, this dynamic approach is designed to meet the needs of the busy working student.

Executive education is high on our agenda. Our Executive MBA, run in collaboration with the University of Tampa in the USA, enables you to earn two internationally recognised masters.  In addition, our Master of Strategic Leadership will provide you with tools you can use in transforming your organization. We were the first university to run a doctorate program in Abu Dhabi with our Doctorate of Business Administration (DBA).

As part of our extra-curricular initiatives, we host three categories of guest speaker activities: our ‘Distinguished Speaker’ series focuses on C level executives from blue chip organisations and senior diplomats, the ‘Guest Lecture’ series invites subject matter experts to address the ADU community and the ‘Entrepreneur’ series gives budding entrepreneurs the chance to share their experiences. 

We are proud to be a member of Beta Gamma Sigma (BGS), the international business honor society for AASCB-accredited business schools. 

International partnerships with institutions spread over four continents add a global perspective to your education through study abroad, dual and joint degrees, our 2+2 programs or short-term exchange options.

Agreements include our dual degrees with Queensland Institute of Technology and Monash University in Australia which allow you to earn awards from both ADU and the partner university, as well as short-term study abroad programs in France (NEOMA Business School, Rennes School of Business, Audencia Business School, Burgundy School of Business), UK (Nottingham Trent University), South Korea (South Korea Business School), Brazil (Sao Paulo University) and Ireland (Dublin City University).


College of Business Downloads

COB - Undergraduate Brochure
COB - Academic Advising Manual

Disciplines

Finance is a scientific discipline that studies the management of money and other assets. It consists of five fields: Personal Finance, Corporate Finance, Management of Financial Institutions, Investment and International Finance. It helps the students to gain knowledge about different topics such as: time value of the money, financial analysis, capital budgeting, cost of capital, risk and return, portfolio management, financial markets, financial assets and risk management.

Our Finance courses provide the students with a deep understanding of the finance world and a solid foundation to pursue their future studies and careers in the financial services industry.


Marketing is much more than selling or advertising. The marketing program integrates topics from market research, advertising, international business, strategic market planning, market intelligence and consumer behavior into a unified course of study. It is a discipline that requires study and also the primary function that dictates and drives overall business strategy.

Effective marketing is critical for the long-term success of any business organization because this function insures that the firm attracts, retains, and grows customers by creating, delivering and communicating superior customer value. Because every organization in every industry has a marketing function, career opportunities for graduates are plentiful.

"Employment of advertising, marketing, promotions, public relations, and sales managers are expected to increase faster than the average for all occupations through 2014." - US Dept. of Labor


Management as a discipline specifies certain code of conduct for managers & indicates various methods of managing an enterprise. The Management Program prepares its graduates for entry level management positions in organizations.

We strive to prepare graduates who are outgoing and creative with the ability to motivate and guide other for the attainment of desired goals. Graduates will be also equipped with skills to apply information technology applications to excel in the dynamics of the global economy.


Accounting is its fundamental form involves the generation and use of financial and operational information business decision making. It has been referred to as, "The language of business." Accounting seeks to measure the results of an organization's business activities and provide this information to management, investors, creditors, consumers, and employees.

Accounting courses are divided into two primary areas: Financial accounting pertains to information provided to external users of corporate financial statements. It is important in investment banking, investor relations, mergers and acquisitions, and other finance-related careers. Management accounting emphasizes information used within a firm for budgeting, performance evaluation, product pricing and cost control. It is useful for those pursuing careers in marketing, operations management and consulting.

The faculty members are dedicated to providing a high quality teaching environment that enables our students to achieve their personal and professional potential. This is achieved through the close cooperation of the faculty with industry and the accounting profession.