Dr. Jassim Al Awadhi has 20+ years of experience in the telecommunication sector, including engineering, product development and design, project management, and customer experience—designed and enhanced fixed and mobile products and services, optimizing customer experience touch-point journey. Recently, Jassim has been part of the Digital Transformation program in a leading telecom organization. Jassim holds a Bachelor's in electronics engineering, a Master's in strategic management, and a PhD in Digital transformation, specifically in AI implementation. Jassim has published peer-reviewed articles and is a speaker and panelist in research and conferences.