The College of Arts and Sciences (CAS) provides undergraduate and postgraduate programs in the media and education fields.
BA in Mass Communication (Arabic and English); Professional Diploma in Teaching (English); MSc in Special Education; and MEd in Educational Leadership. CAS also provides college requirement courses for undergraduate students in the areas of English, Sciences, Mathematics, and Statistics.
The unique structure of this Bachelor of Arts in Mass Communication program allows you to tailor your interests in media and communication toward a particular career route.
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Bachelor of Arts in Mass Communication (English) |
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Type |
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Credit Hours |
120 |
Duration |
4 years4 -- 0
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Language |
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Study mode |
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Intake |
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Delivery mode |
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Campuses |
Abu Dhabi, Al Ain |
We have two Memoranda of Understanding (MoU) that provide excellent opportunities for you.
About the program
The unique structure of this Bachelor of Arts in Mass Communication program in the UAE allows you to tailor your interests in media and communication toward a particular career route. You can choose to specialize in Media Production, Broadcasting, or Strategic Communication, which includes both Public Relations and Advertising.
This innovative media-based program will provide you with specialist knowledge of the concepts, theories, practices, and methods that characterize contemporary media and communication and will help you thrive in the industry. You will be equipped with essential research and analytical skills, as well as the ability to write media reports and features for print and electronic media. An in-depth study into the role and impact of mass media in the Middle East will enable you to effectively deal with a myriad of on-going communication challenges at a local, regional, and global level.
We have two Memoranda of Understanding (MoU) that provide excellent opportunities for you. The MoU with East Carolina University, USA, paves the way for student and faculty exchanges, research collaboration, and program partnerships, and the MoU signed with the National Media Council provides educational and training opportunities.
ADU’s College of Arts and Sciences is excited to announce the launch of a new concentration in Media Production as part of its BA in Mass Communication.
The first of its kind launched in Abu Dhabi, the Media Production concentration will enable you to master essential media production skills. You will gain the skills to become a confident visual storyteller and media maker in a rapidly changing media landscape. It will provide you with advanced tools to explore the ever-evolving world of film, television, and digital media, and facilitate a profound understanding of media processes and practices through a combination of practical and theoretical courses. Through practical classes, you will explore technique and craft in areas such as screenwriting, short film production, digital media and web design, documentary film making, and film aesthetics and techniques.
Media production practitioners are in high demand today, as the industry strives for sustainable growth at the same time as maintaining and improving the quality of services offered.
You can see our students' feedback
Testimonials
As an alumna of Abu Dhabi University's Bachelor of Arts in Mass Communication (English) program, I can confidently say that it provided me with the opportunity to learn the best practices in media production for various media platforms. Working with sophisticated equipment such as high-end cameras, lighting, vision mixers, and the audio console in the TV studio was an experience that gave me the confidence to work at both front and back camera in television production. The program helped me discover my true potential and transformed me into someone always ready to accept challenges. My parents were my motivation to succeed; my friends gave me the necessary support; my teachers provided the tools.
Set your goals and make a plan to achieve them!
Graduate of the Bachelor of Arts in Mass Communication (English)
Nada Ali
Graduate of the Bachelor of Arts in Mass Communication (English)
Career opportunities
Graduates of this program have gone on to work as specialized practitioners in a diverse range of media and communication organizations. Media institutions, governmental bodies, educational institutions, and private companies are always looking for well-qualified communication professionals.
Job opportunities include:
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TV Producer
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Film Director
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Content Writer
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Video Editor
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Strategic Communications Manager
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Advertising & Promotions Manager
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Creative Director
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Media Buyer
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News Editor
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Multimedia Producer
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Broadcast Journalist
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Public Relations Manager
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Event Manager
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Advertising Account Manager
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Media Planner
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Social Media Specialist
Organizations include Abu Dhabi Commercial Bank, Abu Dhabi Distribution Company, Abu Dhabi National Oil Company, UAE Armed Forces, Injazat, Petroleum Institute, Sakher Media, twoFour54, Etihad Airways, Weber Shandwick, M&C Saatchi, White Label PR, MBC network, Abu Dhabi Media, and Sky News Arabia.
Entry requirements
Graduates of this program have gone on to work as specialized practitioners in a diverse range of media and communication organizations. Media institutions, governmental bodies, educational institutions, and private companies are always looking for well-qualified communication professionals.
High School Curriculum |
Minimum Grade * |
Language Proficiency |
|---|---|---|
MOE Advance |
70% |
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MOE ADEK |
70% |
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UAE Science Streams High School (Before 2017) |
70% |
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| UAE Literary Streams High School (Before 2017) | 70% | |
** American / Canadian |
70% |
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** British Curriculum or IGCSE / GCE(Completed Year 13/Grade 12 of High School) |
70% |
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**Indian/Pakistani/Bangladesh |
50% |
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** International Baccalaureate (IB) |
24 points |
* Students who achieved a score below maybe admitted conditionally, depending on the program and the minimum requirement of the Ministry of Education. Please contact the Admission, Enrollment and International Affairs Department for more information, admissions@adu.ac.ae
** Foreign curriculum or curriculum which does not follow the UAE curriculum are required to submit an Equivalency Letter issued by the UAE Ministry of Education.
Tuition fees structure & calculation
Tuition is based upon the College and/or Department classification as opposed to the course classification or level. Tuition rates for undergraduate students vary from the tuition rates for graduate students.
The tuition fee calculations are an example only and are based on the assumption that elective courses will be taken with the College that the student is taking their major with. However, if the student selects elective courses outside of this College, the total cost payable may increase or decrease to reflect the tuition rate of the College where the elective is delivered.
Costs of books and supplies are not included in the Tuition and Fees. Students at Abu Dhabi University are also required to pay certain fees and other costs to attend the University. Abu Dhabi University reserves the right to change tuition and fee rates at any time. A tuition schedule is published prior to registration for each semester.
For more information, please click here to view the University's tuition fee structure. Fees are subject to change during the year as per government charges and testing bodies.
Scholarship and financial aids
Scholarships
Abu Dhabi University is dedicated to empowering outstanding students and inspiring them to pursue their educational objectives.
Our scholarship and financial aid program represents a key pillar in our strategy for academic excellence and reflects our commitment to supporting the development of the UAE.
We consider it an important national duty to provide equal opportunities for students interested in pursuing higher education and enable them to proactively contribute to society regardless of their financial situation.
