The unique structure of this Bachelor of Arts in Mass Communication program in the UAE allows you to tailor your interests in media and communication toward a particular career route. You can choose to specialize in Media Production, Broadcasting, or Strategic Communication, which includes both Public Relations and Advertising. 

This innovative media-based program will provide you with specialist knowledge of the concepts, theories, practices, and methods that characterize contemporary media and communication and will help you thrive in the industry. You will be equipped with essential research and analytical skills, as well as the ability to write media reports and features for print and electronic media. An in-depth study into the role and impact of mass media in the Middle East will enable you to effectively deal with a myriad of on-going communication challenges at a local, regional, and global level.

We have two Memoranda of Understanding (MoU) that provide excellent opportunities for you. The MoU with East Carolina University, USA, paves the way for student and faculty exchanges, research collaboration, and program partnerships, and the MoU signed with the National Media Council provides educational and training opportunities.

ADU’s College of Arts and Sciences is excited to announce the launch of a new concentration in Media Production as part of its BA in Mass Communication.

The first of its kind launched in Abu Dhabi, the Media Production concentration will enable you to master essential media production skills. You will gain the skills to become a confident visual storyteller and media maker in a rapidly changing media landscape. It will provide you with advanced tools to explore the ever-evolving world of film, television, and digital media, and facilitate a profound understanding of media processes and practices through a combination of practical and theoretical courses. Through practical classes, you will explore technique and craft in areas such as screenwriting, short film production, digital media and web design, documentary film making, and film aesthetics and techniques.

Media production practitioners are in high demand today, as the industry strives for sustainable growth at the same time as maintaining and improving the quality of services offered.