The College of Arts, Education, and Social Sciences (CAESS) provides undergraduate and postgraduate programs in the media and education fields.
BA in Mass Communication (English); Bachelor of Mass Communication (Arabic); BA in psychology; BA in International Relations; Professional Diploma in Teaching (English); MSc in Special Education; MEd in Educational Leadership, MA in Digital Communication and Technology and a PhD in Education. CAESS also provides General Education requirement courses for all undergraduate programs in the areas of Languages, Humanities and Social Sciences.
Be equipped with the right skills and knowledge to become multi-skilled content creators across various creative platforms.
Our goal is to produce well-rounded graduates with a focus on creativity, critical thinking, and analytical competencies that are sought after in the media industry.
Undergraduate Degree
Bachelor of Arts in Mass Communication - Broadcasting Concentration |
|
---|---|
Type |
Undergraduate |
Credit Hours |
120 |
Duration |
4 years4 -- 0
|
Language |
English |
Study mode |
Full Time |
Intake |
Spring, Summer, Fall, Winter |
Delivery mode |
Day |
Campuses |
Abu Dhabi, Al Ain |
We have two Memoranda of Understanding (MoU) that provide excellent opportunities for you.










About the program
Mass communication delivers information simultaneously to as many people as possible. This process involves various forms of information such as news, movies, entertainment, branding, knowledge, and advice disseminated through newspapers, magazines, television, radio, advertisements, and online channels. In today’s digital world, mass communication evolves rapidly, and it is the most crucial aspect of any industry or sector. Our Mass Communication degree program will provide you with the right skills for a satisfying and fulfilling career in broadcasting, advertising, public relations, journalism, and movie-making.
The Broadcasting Production concentration helps develop practical, collaborative, and communication skills through industry standard practical projects. You will build broadcasting skills that will enable you to deliver innovative radio, television, and online media content and understand the ins and outs of broadcasting and online media production. In addition, an internship in the broadcasting industry will provide you with professional and networking opportunities in the broadcasting industries - both studio and web-based.
You can see our students' feedback
Testimonials
As an alumna of Abu Dhabi University's Bachelor of Arts in Mass Communication (English) program, I can confidently say that it provided me with the opportunity to learn the best practices in media production for various media platforms. Working with sophisticated equipment such as high-end cameras, lighting, vision mixers, and the audio console in the TV studio was an experience that gave me the confidence to work at both front and back camera in television production. The program helped me discover my true potential and transformed me into someone always ready to accept challenges. My parents were my motivation to succeed; my friends gave me the necessary support; my teachers provided the tools.
Set your goals and make a plan to achieve them!
Graduate of the Bachelor of Arts in Mass Communication (English)
Nada Ali
Graduate of the Bachelor of Arts in Mass Communication (English)

As an alumna of Abu Dhabi University's Bachelor of Arts in Mass Communication (English) program, I can confidently say that it provided me with the opportunity to learn the best practices in media production for various media platforms. Working with sophisticated equipment such as high-end cameras, lighting, vision mixers, and the audio console in the TV studio was an experience that gave me the confidence to work at both front and back camera in television production. The program helped me discover my true potential and transformed me into someone always ready to accept challenges. My parents were my motivation to succeed; my friends gave me the necessary support; my teachers provided the tools.
Set your goals and make a plan to achieve them!
Graduate of the Bachelor of Arts in Mass Communication (English)
Nada Ali
Graduate of the Bachelor of Arts in Mass Communication (English)

As an alumna of Abu Dhabi University's Bachelor of Arts in Mass Communication (English) program, I can confidently say that it provided me with the opportunity to learn the best practices in media production for various media platforms. Working with sophisticated equipment such as high-end cameras, lighting, vision mixers, and the audio console in the TV studio was an experience that gave me the confidence to work at both front and back camera in television production. The program helped me discover my true potential and transformed me into someone always ready to accept challenges. My parents were my motivation to succeed; my friends gave me the necessary support; my teachers provided the tools.
Set your goals and make a plan to achieve them!
Graduate of the Bachelor of Arts in Mass Communication (English)
Nada Ali
Graduate of the Bachelor of Arts in Mass Communication (English)

As an alumna of Abu Dhabi University's Bachelor of Arts in Mass Communication (English) program, I can confidently say that it provided me with the opportunity to learn the best practices in media production for various media platforms. Working with sophisticated equipment such as high-end cameras, lighting, vision mixers, and the audio console in the TV studio was an experience that gave me the confidence to work at both front and back camera in television production. The program helped me discover my true potential and transformed me into someone always ready to accept challenges. My parents were my motivation to succeed; my friends gave me the necessary support; my teachers provided the tools.
Set your goals and make a plan to achieve them!
Graduate of the Bachelor of Arts in Mass Communication (English)
Nada Ali
Graduate of the Bachelor of Arts in Mass Communication (English)

As an alumna of Abu Dhabi University's Bachelor of Arts in Mass Communication (English) program, I can confidently say that it provided me with the opportunity to learn the best practices in media production for various media platforms. Working with sophisticated equipment such as high-end cameras, lighting, vision mixers, and the audio console in the TV studio was an experience that gave me the confidence to work at both front and back camera in television production. The program helped me discover my true potential and transformed me into someone always ready to accept challenges. My parents were my motivation to succeed; my friends gave me the necessary support; my teachers provided the tools.
Set your goals and make a plan to achieve them!
Graduate of the Bachelor of Arts in Mass Communication (English)
Nada Ali
Graduate of the Bachelor of Arts in Mass Communication (English)

Program Educational Objectives
The following program objectives are broad statements that describe the career and professional accomplishments that should be achieved a few years after graduation. In general, our graduates are expected to:
- Demonstrate an understanding of concepts in the field of media and communication in the digital age
- Exhibit professional competencies in the field of media and communication, such as oral and written communication proficiencies, critical thinking, decision-making, and problem-solving
- Demonstrate a strong understanding of professional ethics and accepted standards of media integrity
Student Outcomes
The following learning outcomes describe competencies and skills that our students acquire by graduation:
- An ability to apply contemporary theories and concepts of communication to mass media and understand the pivotal role and responsibility that mass media has in modern society
- An ability to write high-quality content for print, broadcast, and digital media, reflecting a thorough understanding of the writing styles required for each communication channel
- An ability to critique media content in relation to the concepts of accuracy, fairness, brevity, and clarity
- An ability to evaluate media content based on principles of ethical reasoning for media, such as balance, impartiality, and credibility
- An ability to produce high-quality media work independently or collaboratively, using negotiation and conflict resolution skills
- Produce high-quality creative output using contemporary digital tools for a variety of media platforms such as television, radio, film, and digital media
Explore rewarding careers in the broadcasting industry as a
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Television Producer
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Video Producer
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Scriptwriter
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Radio Broadcaster
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Content Writer
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Broadcast Presenter
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Location Manager
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Social Media Manager
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Media Content Coordinator
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Digital Communications Strategist
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Researcher
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Media Educator
Entry requirements
Graduates of this program have gone on to work as specialized practitioners in a diverse range of media and communication organizations. Media institutions, governmental bodies, educational institutions, and private companies are always looking for well-qualified communication professionals.
High School Curriculum |
Minimum Grade * |
Language Proficiency |
---|---|---|
MOE Advance |
70% |
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MOE ADEK |
70% |
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UAE Science Streams High School (Before 2017) |
70% |
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UAE Literary Streams High School (Before 2017) | 70% | |
** American / Canadian |
70% |
|
** British Curriculum or IGCSE / GCE(Completed Year 13/Grade 12 of High School) |
70% |
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**Indian/Pakistani/Bangladesh |
50% |
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** International Baccalaureate (IB) |
24 points |
* Students who achieved a score below maybe admitted conditionally, depending on the program and the minimum requirement of the Ministry of Education. Please contact the Admission, Enrollment and International Affairs Department for more information, admissions@adu.ac.ae
** Foreign curriculum or curriculum which does not follow the UAE curriculum are required to submit an Equivalency Letter issued by the UAE Ministry of Education.
Tuition fees structure & calculation
Tuition is based upon the College and/or Department classification as opposed to the course classification or level. Tuition rates for undergraduate students vary from the tuition rates for graduate students.
The tuition fee calculations are an example only and are based on the assumption that elective courses will be taken with the College that the student is taking their major with. However, if the student selects elective courses outside of this College, the total cost payable may increase or decrease to reflect the tuition rate of the College where the elective is delivered.
Costs of books and supplies are not included in the Tuition and Fees. Students at Abu Dhabi University are also required to pay certain fees and other costs to attend the University. Abu Dhabi University reserves the right to change tuition and fee rates at any time. A tuition schedule is published prior to registration for each semester.
For more information, please click here to view the University's tuition fee structure. Fees are subject to change during the year as per government charges and testing bodies.
Scholarship and financial aids
Scholarships
Abu Dhabi University is dedicated to empowering outstanding students and inspiring them to pursue their educational objectives.
Our scholarship and financial aid program represents a key pillar in our strategy for academic excellence and reflects our commitment to supporting the development of the UAE.
We consider it an important national duty to provide equal opportunities for students interested in pursuing higher education and enable them to proactively contribute to society regardless of their financial situation.





























