Ms. Huda Al Shamsi joined Abu Dhabi Airports as Vice President of Marketing, Brand & Communications, Abu Dhabi Airports in May 2019. She is widely recognised across the industry as a leader who is passionate about bringing brands to life through unique experiences and strategic communication, inspiring measurable change, innovation and transformation in organisations.
At Abu Dhabi Airports, she is responsible for the overall Corporate Communications and brand management of the group's five airports, commercial offering, hospitality, freezone and cargo. She was responsible for managing the creative development and implementation of Abu Dhabi Airports' new corporate brand identity in 2022 and is currently driving the positioning of the state-of-the-art facility, Terminal A, which will play a fundamental role in supporting Abu Dhabi's vision to promote connectivity, travel and tourism.
Committed to providing travellers with an integrated and seamless airport experience, Huda has played an important role in shaping the passenger journey through an immersive and engaging environment.
Ms. Huda brings almost two decades of diversified experience in brand development and awareness, corporate strategy and cultural transformation. She was previously Director of Marketing at KBBO Group, a private investment firm based in Abu Dhabi, where she was instrumental in building brand equity for the Group and its subsidiaries across diverse sectors.
During her time with the Department of Culture and Tourism, she led the Marketing and Communications function, handling special projects such as the Abu Dhabi Film Festival and the Emirati channel, Baynounah TV. She continues to champion the promotion of Abu Dhabi as a touristic and cultural hub, supporting the Committee for Cultural Programs & Heritage Festivals, further demonstrating her passion for cultural advocacy.
Ms. Huda is also a Member of the Advisory Board at Make-A-Wish Foundation UAE, as well as a Member of the Advisory Committee of Al Forsan International Sports Resort where she plays an active role in the positioning of a world class recreational facility.
With great interest in teaching, she also lectured at Abu Dhabi University and coordinated an undergraduate business exchange program in the United States in cooperation with the UAE Embassy in Washington, D.C.
Ms. Huda holds a Bachelor of Arts in Management and Marketing and a Master's in Business Administration from Abu Dhabi University. She is also a member of the International Honorary Academic Society, Beta Gamma Sigma.
