Abu Dhabi University's College of Business offers a wide range of undergraduate and postgraduate programs to build and enhance your business, management and leadership career.
Our College of Business is both EQUIS and AACSB accredited. Only 2% of business schools worldwide have this double accreditation.
About the program
ARE YOU WORRIED ABOUT JUGGLING YOUR WORKING LIFE AND STUDY TIME?
At Abu Dhabi University, we deliver our Bachelor of Business Administration in Digital Marketing Communications program for working individuals through schedules designed specifically for you, the busy career professional (Only at Abu Dhabi Campus).
Digital technology has revolutionized the marketing landscape and employers from all sectors of business are seeking out graduates with digital marketing skills to give their companies a leading edge.
This program offers an interdisciplinary major, combining traditional marketing courses such as principles of marketing, consumer behavior and marketing research with advanced e-business application design, advertising strategy and social media and e-marketing to prepare you to work excel in this influential industry. You will develop an awareness of the current practices in digital marketing and get first-hand experience of the issues in today’s digital marketing environment.
You will be guided through the complex and dynamic nature of digital marketing surrounding the development of creative concepts, digital marketing communication strategies, brand management, market research, digital campaigns, critical analysis and how to measure digital effectiveness.
Common across all specializations in the Bachelor of Business Administration programs are courses that will provide you with a solid foundation to communicate effectively, carry out research, understand legal, social, professional and ethical responsibilities in a business environment, apply analytical and critical thinking to business issues, use information technology effectively and understand the dynamics of a complex global business environment.
Our program was the first of its kind to be offered in the UAE and, due to the fast-paced digital world, it undergoes a rigorous process of continual improvement to ensure it stays relevant.
You can see our students' feedback
Testimonials
"Digital marketing is the future."
"I chose to teach at ADU because it’s College of Business is the only one in the region to have achieved both AACSB and EQUIS accreditations. This puts it on the same level as universities in Europe and the USA, an important factor to me.
It’s fantastic that the University have recognized the importance of digital marketing with social media platforms having transformed the way people behave. The fundamentals of marketing will always be applicable but, as technology takes over so many aspects of our lives, digital marketing is most definitely the future."
Bachelor of Business Administration in Digital Marketing Communications
Dr. David Cosgrave
Bachelor of Business Administration in Digital Marketing Communications
The College of Business is both EQUIS and AACSB accredited, making it among the top 1% of business schools globally.
The program is also accredited by the Commission for Academic Accreditation (CAA), UAE Ministry of Education.
In addition, it is internationally recognized and accredited by WASC, a world-renowned accrediting commission based in the USA. WASC is one of six official academic bodies responsible for the accreditation of public and private universities and colleges in the USA, as well as a number of overseas institutions.
Together, these credentials demonstrate robust quality standards at both a national and international level, guaranteeing you a qualification that is recognized globally.
Digital marketing is a cutting-edge field with unlimited potential. Some of the most globally in-demand jobs fall into this discipline. It provides you with the knowledge and skills required to start your own business in digital marketing or social media marketing, as well as to work as part of a team in a wide range of organizations across all industry sectors in the UAE.
Graduates of this program are able to pursue careers in web design and digital marketing, search engine optimization (SEO), search engine marketing (SEM), media development and advertising, online community management, social media marketing and management, email marketing, content marketing, web analytics and digital planning and strategy.
Entry requirements
Graduates of this program have gone on to work as specialized practitioners in a diverse range of media and communication organizations. Media institutions, governmental bodies, educational institutions, and private companies are always looking for well-qualified communication professionals.
High School Curriculum |
Minimum Grade * |
Language Proficiency & Other Test |
|---|---|---|
| MOE Advance / Elite |
70% |
|
| MOE General | 75% | |
|
MOE ADEK (Level 3 in Math & Physics) |
70% | |
| MOE ADEK |
75% |
|
| UAE Literary Streams High School (Before 2017) | 75% | |
| UAE Science Streams High School (Before 2017) | 70% | |
|
**American / Canadian (subjects are more Science & Math Oriented) |
70% | |
|
**American / Canadian (subjects are more Literary Oriented) |
75% | |
|
**British Curriculum or IGCSE / GCE (Completed Year 13/Grade 12 of High School) (subjects are more Science & Math Oriented) |
70% | |
|
**British Curriculum or IGCSE / GCE (Completed Year 13/Grade 12 of High School) |
75% | |
| **Indian/Pakistani/Bangladesh | 50% | |
| **International Baccalaureate | 24 points |
* Students who achieved a score below maybe admitted conditionally, depending on the program and the minimum requirement of the Ministry of Education. Please contact the Admission, Enrollment and International Affairs Department for more information, admissions@adu.ac.ae
** Foreign curriculum or curriculum which does not follow the UAE curriculum are required to submit an Equivalency Letter issued by the UAE Ministry of Education.
*** All students apply for College of Business are required to pass in a personal interview set by the College of Business.
International Students
We also welcome applications from international students with a variety of secondary school certificates, and grades from other educational systems across the world, so long as they are recognized, and meet the conditions stipulated by the UAE’s Ministry of Education- Higher Education Affairs. For more information on the entry requirements for international students, please visit International Undergraduate Requirements
Transfer Students
Undergraduate students may apply for credit transfer for courses taken prior to joining Abu Dhabi University only once, when they first apply for admission. For more information on requirements for credit transfer, visit Undergraduate Transfer Students.
Applicants with grades and English Language Proficiency Test scores that don’t match the above requirements may be granted exceptions for conditional admission, dependent on their successful completion of required coursework or meeting specified criteria.
Abu Dhabi University is dedicated to empowering outstanding students and inspiring them to pursue their educational objectives.
Our scholarship and financial aid program represents a key pillar in our strategy for academic excellence and reflects our commitment to supporting the development of the UAE.
We consider it an important national duty to provide equal opportunities for students interested in pursuing higher education and enable them to proactively contribute to society regardless of their financial situation.
Please click here to find out more about the scholarship and financial aid offerings from ADU
